Combeenation and the World Mass Customization & Personalization Conference (MCPC 2017)

MCPC 2017 – The Mass Customization   Personalization Conference (1)

We are super exited that the 2017 World Mass Customization & Personalization Conference (MCPC 2017) will start in two weeks.

This most important event of the customization community will bring some of the most prolific speakers and thought leaders to Aachen, the boarder town located right next to the Netherlands and Belgium and home to the Germany’s leading university, the RWTH Aachen University.

The overall theme of this world come together is: „Customization 4.0 – Elevating Mass Customization to a New Level“.

Mass customization can go far beyond product and service individualization. The MCPC 2017 wants to stimulate research and practice that see mass customization and personalization (MCP) as an opportunity to extend or even revolutionize current business models. In the wake of Industrie 4.0, digital manufacturing, and the rise of smart products this Customization 4.0 evolution is a new perspective on the potential of MCP.

Combeenation is playing an important role in this field. We are premium partners of this conference, are giving impulses for the sessions and speaker list and support the organization also in being MCPC 2017 Silver Sponsor.

Our co-founder Paul Blazek was nominated to be part of the industry advisory board of the conference and he and our founder and CEO Klaus Pilsl will present some exclusive Combeenation research. In particular they will share insights on „user interface trends for mobile optimized product configurators“ and give hands-on guidelines for dealing with mobile devices when allowing customers to interact with a company’s customization portfolio.

The aim of MCPC 2017 is to mount a multi-track conference featuring high profile keynotes with expert talks, panel discussions, paper sessions, workshops, receptions, and much more.

If you haven’t decided to take part in this conference – do so fast now and register here: Contact us to get a discount or want to learn more about the unique Combeenation research,

The event location in the beautiful old UNESCO city Aachen is easily reachable, either by traveling directly by train or car – or by plane to Düsseldorf, Cologne or Maastricht.

See you there!

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