All Knowledge Insights

Configurator relaunch made simple

Can I reuse my existing configurator if I want to use a new website or store system? This is a question that companies often ask too late, because not all existing configurators can be easily integrated into new store systems/websites! But not with configurators from...

More sales through product configurator

80% of B2B sales interactions between suppliers and buyers will take place in digital channels by 2025 (Gartner, 2021). Have you thought about the potential of product configurators here?

You can’t manage, what you can’t measure

Controlling as a “process and way of thinking” acts as an interface but also as a “critical counterpart” to management and forms a control process (to control) between the business decision-makers and the controller. The tasks and goals of controlling are diverse, but one...

The Paradox of Choice: Neither Too Much Nor Too Little

How our happiness depends on success or failure of reaching our goal, the concept behind an interesting paradox and why it's especially relevant for product configurator projects and mass customization.

Growth market of individualization, batch size 1 and mass customization in Germany

What is it about the approach that everything gets better with increasing individualization? For companies, for consumers, for the environment? What does the market for customizable products look like in Germany? We have created a brief overview!

Photorealistic 3D Product Configurators - How our 3D Viewer sets new Standards

The new standard for attractive, interactive product visualizations. Delight customers. with 3D real time experiences.