All Knowledge Insights

You can’t manage, what you can’t measure

Controlling as a “process and way of thinking” acts as an interface but also as a “critical counterpart” to management and forms a control process (to control) between the business decision-makers and the controller. The tasks and goals of controlling are diverse, but one...

The Paradox of Choice: Neither Too Much Nor Too Little

How our happiness depends on success or failure of reaching our goal, the concept behind an interesting paradox and why it's especially relevant for product configurator projects and mass customization.

Growth market of individualization, batch size 1 and mass customization in Germany

What is it about the approach that everything gets better with increasing individualization? For companies, for consumers, for the environment? What does the market for customizable products look like in Germany? We have created a brief overview!

Photorealistic 3D Product Configurators - How our 3D Viewer sets new Standards

The new standard for attractive, interactive product visualizations. Delight customers. with 3D real time experiences.

USP Emotional Value: How Customized Products affect our Emotions

Product configurators are excellent tools for establishing a lasting connection with customers on an emotional level.

Stick to these 5 Recommendations to Create a Configurator your Customers will Love

What do you have to consider when implementing configurator projects? We have analyzed recurring challenges and requirements. There are 5 decisive, cross-industry success factors!