Study: Creating Product Configurators for Usage on Mobile Devices
This research study investigates mobile optimized product configurators. Since millennials, the first truly digital generation of people born between 1980 and 2000, have a rising online purchasing power and prefer mobile phones to desktop devices this topic is of growing relevance for companies that are dealing with mass customization offerings and are using configurators for their company-customer interaction. 30% of millennials use their mobile phone for shopping, furthermore they are massively interested in personalized and customized products: 4 of 10 millennials are open to co-create products with companies. So it can be assumed that offering customizable products and services optimized for mobile usage is having a strong impact on mobile e-commerce sales.
This Combeenation study takes a closer look at the status quo and the user interface design trends of online product configurators regarding mobile optimization in one highlighted industry.