Research on Mass Customization and Product Configuration

Top 10 online product configurator in particular industries3

At Combeenation we have our own research unit to test and identify customer interaction behaviour in product configurators. Currently we offer 3 papers with findings on configurator driven e-commerce projects:

  • Mass Customization in the USA
  • Recommendations for Successful Product Configurator Projects
  • The Impact of the Arrangement of User Interface Elements on Customer Satisfaction in the Configuration Process

Have a closer look at the overviews in our research section and send us an email at to request your free copies.



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