Research driven Development

At Combeenation we are proud to work with the best scientific experts in the field of configuration research. Besides being present on all major conferences (MCPC, MCP-CE, CWS etc.) we have our own research unit to test and identify customer interaction behaviour in product configurators.

White Paper: Mass Customization in the USA

The USA remains to be – together with Germany – the biggest market for product configurator supported e-commerce projects. The regular changes in the configuration spaces show that companies in the USA have learned to adapt quickly on changing customer needs.

White Paper: Recommendations for Successful Product Configurator Projects

In accompanying configurator projects we observed frequently recurring challenges. Analyzing these challenges we tried to understand and prioritize the requirements of users and the requirements of companies in customization approaches. With lessons learned we developed five recommendations that highlight crucial success factors in creating sustainable interaction environments.

Study: The Impact of the Arrangement of User Interface Elements on Customer Satisfaction in the Configuration Process

This research study investigates user interfaces of T-Shirt configuratorsConfiguration systems are important drivers for the concept of mass customization. One of the main challenges when conceptualizing, designing and implementing such a configuration system is the creation of an appropriate user interface. The recent literature covers a lot of different findings, which criteria a B2C product configurator should fulfill to offer the customer an optimal customization process.

As the identifed standards vary within the industries, for the following study only the apparel industry, strictly speaking T-shirt configurators, are considered. The empirical aim of the present study, based on user observation, is to find out whether or not the structure of a conifgurator’s user interface has an influence on the customers´ process satisfaction.