Product management: 11 reasons why CPQ is convincing

A CPQ solution is far more than just a sales tool - it is a strategic tool for product management. The more complex the product portfolio and the more dynamic the markets, the more important a standardized database becomes. CPQ creates the basis for close integration between product management, sales and the market. This makes product management scalable.

Advantages

1. Manage variant diversity with confidence
Millions of variants? No problem. Thanks to intelligent rules in the background, every configuration remains error-free - no matter how complex the product is.

2. Less coordination with sales
There are no more queries, as everyone involved works with standardized data and stored dependencies. Sales automatically knows what can be configured and ordered.

3. Error-free configurations right from the start
CPQ checks every input in real time. This means that only technically feasible and economically viable combinations are created - completely automatically.

4. Visualization of complex product variants
Even products that require explanation become clear with 2D, 3D or AR visualizations. Customers understand at a glance what they are getting.

5. Prices and discounts under control
Central price and discount control - differentiated by region, channel or user role. This ensures transparency and avoids errors.

6. Usage data & portfolio performance
Which variants are popular? What is rarely configured? Each selection provides valuable insights for product range and product management.