CPQ in construction

Modular planning. Reliable calculations. Quotes at the touch of a button.

Optimize sales and planning processes in the construction industry with Combeenation's CPQ solution. In the configurator, you can accurately map modular construction products and receive the correct price in real time. The quote is also generated automatically. CPQ in construction reduces errors, speeds up projects, and makes sales easier.

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These customers rely on Combeenation CPQ

Sales in the construction industry

Challenges between variant diversity, standards, and deadline pressure.

Variant management for construction products

Modular systems, different dimensions, and materials make construction products complex. Sales staff must recognize dependencies and technical limitations and plan correctly.

Complex coordination processes

Technical and planning queries delay the preparation of quotations. Changes and manual adjustments increase the potential for errors and the number of complaints.

Limited scalability of planning and sales

Trained sales professionals are needed for each region. Product knowledge is often stored in people's heads rather than in systems. This makes growth and internationalization difficult.

Low flexibility in project business

Tenders, special requests, and project-specific adjustments create pressure. Without digital support, price and variant adjustments are time-consuming and prone to errors.

Incorrect and incomplete offers

Manual configuration makes complex construction bids highly prone to errors. Whether incorrect dimensions or invalid configurations, the follow-up costs of flawed bids are often drastic.

High order losses due to long lead times

Whether it's a carport, garage, or building modules, construction customers expect prompt, reliable quotes. Long waiting times lead to cancellations and high costs without any orders.

Aware of these challenges, Combeenation has developed powerful CPQ software for the construction industry and modular building products. 

The solution – CPQ in construction

CPQ software: Selling complex construction products more easily

Are you wondering how CPQ software can support your sales team? The Combeenation CPQ platform maps all steps in the sales process. These features make selling easier, faster, and more successful: 

  • Configure a wide range of building products in the 3D configurator
  • Automatic price calculation for customized building products
  • Create construction quotes at the touch of a button
  • Faster sales processes
  • Implement omnichannel sales
A person is using the Fagsi container configurator on a laptop.

Configure modular building systems – quickly and without errors

Are your products diverse and involve many dependencies? The Combeenation product configurator for the construction industry maps all logic to simplify sales:

In the 3D configurator, a wide range of building products can be configured with just a few clicks. No special knowledge or technicians are required. The plausibility check ensures that only technically correct products are configured. 3D visualization makes individual building products directly visible and tangible. The error rate decreases and your sales become scalable.

A person is using the Grötz garage configurator on a laptop.

Automated price determination

Whether using spreadsheets or manual calculations, outdated methods are time-consuming and prone to errors. With our CPQ software, pricing is done at the touch of a button.

The CPQ solution determines the price for the configured building product in real time. Pricing logic and discount structures are correctly taken into account depending on the sales channel. Sources of error and post-calculations are eliminated. The effort involved is reduced and price determination is accelerated. 

A man works with the price management feature of Combeenation's CPQ tool.

Automated quotation creation in the construction industry

Do you laboriously create quotes manually after calculating them? With CPQ, you can create quotes for configurations with a single click.  

The offer is generated in your company's layout, including individual text modules. Language and currency adjustments are also possible. Product descriptions, parts lists, and assembly instructions are also provided alongside the offer. This means that every configuration can be turned into a reliable quote in minutes, instead of taking days and involving many steps.

A man works with the quote management feature of Combeenation's CPQ tool.

Faster sales processes in project business

In the highly competitive construction and project business, speed is key! Customers expect quick responses. Our CPQ solution helps you accelerate your sales processes.   

Time-consuming queries are eliminated right from the configuration stage. Product logic forms the basis of the 3D configurator. Real-time price calculation and one-click quoting take hardly any time at all. Customers receive a complete quote quickly. The transition from inquiry to order becomes significantly faster. 

A person is using the Bückeburger Hall Configurator on a laptop.

Successful in omnichannel sales

Do you want to sell your modular construction products through your sales force, distribution and trading partners, in your online shop, and internationally? With CPQ from Combeenation, omnichannel sales become easy to implement.

Our CPQ software functions as a central solution for every sales channel. A shared database for all channels ensures that configuration, price calculation, and quotation preparation are quick and error-free. Omnichannel helps your sales grow faster – and new markets can be served easily and securely. 

A CPQ platform for all channels: B2C, B2B, direct sales, and retailers.

Additional benefits of CPQ in the construction industry

Improved customer experience

  • 3D visualization and interactive displays make products immediately tangible and strengthen trust.
  • Whether in personal consultations or in online shops: transparent prices and powerful visualizations enhance the customer experience and willingness to buy. 

Relief for sales and technical departments 

  • Correct configuration works without time-consuming consultation with technicians. Resources are freed up for product development and customer service. 

Reduced error rate

  • The product logic in the background only allows technically feasible configurations.
  • The effort required for repairs and complaints is significantly reduced. 

Accelerated production processes

  • For DTO products, the configuration data is transferred directly to downstream processes, which also speeds up production and logistics processes. 

Ready to revolutionize the distribution of your modular building products?

Whether you sell carports, prefabricated garages, modular garden sheds, or pergolas, would you like to sell your products faster and more successfully? Talk to the Combeenation team—we will put together a customized CPQ solution that fits your products, markets, and IT systems. Our initial consultation is free of charge and outlines specific steps to take.  

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Why modular construction providers choose CPQ from Combeenation

Our CPQ solution is designed to meet the requirements of the modular construction industry: variant management, technical dependencies, and diverse sales channels can be managed with customized functions: 

Systematic variant management

A large proportion of your products are customized – dimensions, materials, colors, and extras are tailored to customer requirements. Our CPQ system solves this challenge systematically: the configurator assembles components and modules correctly based on rules. Only technically feasible solutions are offered. Data is also transferred seamlessly to production. 

Intuitive configuration without restrictions

Combination is one of the leading providers in the construction industry because even complex configurations can be mapped without restrictions using intuitive sliders. With our system, you can rely on CPQ that sets no limits and ensures a perfect customer experience. 

Securely anchor technical specifications

Eliminate human error through rule-based configuration. In the CQP software, all technical requirements are stored in the product logic of the configurator. This product logic is developed together with you and accurately reflects all relationships and details. Each configuration is subjected to a plausibility check. 

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Successful projects in construction and for modular building systems

Whether prefabricated garages, carports, pergolas, roofing systems, garden sheds, modular construction systems, or containers - with Combeenation, renowned companies in the construction industry rely on the leading CPQ solution for this sector: 

Gray sliding gate in front of family house
Sliding gates
gray hall office in empty production hall
In-plant offices
Container from Fagsi.
Container systems
Grötz prefabricated garage with white car.
Prefabricated garages
Distribution box of the Schrack company
Installation & meter distributors
White shed from the Tor & More brand.
Garden sheds

Project process – Introduction of CPQ software in the construction industry

With Combeenation, you can rely on an experienced partner for CPQ in the construction industry. We know how to make CPQ implementation a success and have developed a process that we would like to present to you.

Step by step to CPQ software:


Step 1: Set the foundation cleanly
The success of CPQ in the construction industry depends on the accurate mapping of complex product logic. To do this, we create a so-called product tree with your experts in order to comprehensively capture all variants, rules, and dependencies. Your sales processes are also analyzed to correctly map sales channels, roles, and authorizations in the system. IIn the workshops at the start of the project, we work on creating a solid foundation for your CPQ solution. 

Step 2: Easy to use, enjoyable to operate
CPQ will only boost your sales if the software achieves a high level of acceptance. That's why we're working on a user interface design that makes configuration child's play. Sales staff, retail partners, and end customers can quickly find their way around. Even complex construction products can be configured step by step. 


Step 3: Fits seamlessly into your IT landscape
CPQ from Combeenation has an open system architecture and can be seamlessly integrated into your IT landscape. This includes ERP, CRM, and PIM systems, as well as dealer portals and e-commerce solutions. The result is a consistent database: product data, prices, offers, and order information are neatly interlinked and available in real time.

Step 4: Support until everything is up and running
The clean embedding of product logic is the be-all and end-all in every CPQ project. This is exactly where our experienced team actively supports you: we store the rules in the system and maintain the database without errors. We also personally accompany tests, training, and the entire rollout. Combeenation ensures that your CPQ software delivers measurable benefits from day one.

Frequently asked questions about CPQ in construction

What exactly does “CPQ” mean in construction, and what does the term stand for?

CPQ in construction means using CPQ software to manage the sale of construction products. The term CPQ stands for three steps in the sales process for construction products that are mapped using the software:

  • Configure – each modular construction product must be configured individually. When working with CPQ software, manual configuration is replaced by a 3D configurator that contains all product logic and performs a plausibility check. Products are assembled without errors and visualized live.
  • Price – real-time price determination takes into account individual price structures, discounts, and margins. Instead of manual calculation, the CPQ solution determines prices automatically.
  • Quote – quotations are also generated at the touch of a button and include supplementary materials such as product descriptions or assembly instructions. 

What advantages does a CPQ solution offer manufacturers of construction products or modular systems?

CPQ speeds up the quotation process for customized construction products: the configurator prevents incorrect combinations. 3D visualization also enhances the customer experience. Pricing is transparent and happens in real time. Automated quoting ensures fast response times and higher closing rates. You can also perfect your omnichannel sales with CPQ. In summary: CPQ makes the sale of construction products faster, more error-free, and increases your closing rates. 

Which construction products or systems are particularly well suited for configuration with CPQ (e.g., carports, facade elements, prefabricated parts)?

CPQ from Combeenation is suitable for configuring all construction products and systems that offer many variants and customization options. We are a leading provider in the construction sector because even complex configurations can be mapped in our configurator without restrictions using intuitive sliders. Whether it's a carport, facade element, or prefabricated garage—our CPQ software has proven itself. 

How long does it take to implement CPQ software in the construction industry?

The duration of a CPQ implementation in the construction industry cannot be specified in general terms because every company has different products, processes, and requirements. Key factors include the complexity of the product tree, interfaces to the existing IT landscape, role and authorization management, and data quality. Combeenation defines the duration for each project based on these influencing factors in order to create a reliable schedule.

Which IT systems (ERP, CRM, PIM, CAD) need to be integrated with a CPQ solution?

All IT systems required for a seamless data flow must be integrated. This can vary from company to company. That is why Combeenation has an open system architecture and offers connectivity to all existing IT systems via interfaces (APIs).

Can CPQ also automatically map pricing for construction products with variable materials, dimensions, and features?

Yes, CPQ can map pricing for variable materials, dimensions, and extras. This is exactly what Combeenation's CPQ software was developed for. It's all about determining the correct price for an individual construction product at the touch of a button. 

How does product configuration work for construction products with many variants, materials, and dependencies?

The entire product logic runs in the background of the product configurator and is displayed in a simple and understandable way on the interface. All parameters (dimensions, colors, extras, materials) can be visualized live in the configurator. Only rule-compliant configurations can be selected. In the Combeenation product configurator, even complex configurations can be mapped without restrictions using intuitive sliders.

Can a CPQ solution also be used directly by sales partners or dealers?

Yes, Combeenation's CPQ solution is suitable for omnichannel sales and can be used by sales partners and retailers. 

How does CPQ prevent errors in the quotation and configuration phase in the construction industry?

A CPQ system works with stored product logic and plausibility checks—only manufacturable construction products can be configured. In addition, prices are determined based on real-time data, taking into account price and discount structures. This also eliminates the possibility of incorrect calculations. In practice, the use of CPQ significantly reduces the error rate. 

Is a CPQ solution also suitable for project-related construction projects (customized systems) or only for standardized construction products?

The CPQ solution from Combeenation is particularly suitable for project-related construction projects. Customized dimensions, colors, designs, and extras—all these parameters are displayed in the product configurator in a rule-based and error-free manner. The price for the customized construction product is calculated automatically, and the quote is generated at the touch of a button.