Manufacturers with dealer and partner networks face the challenge of managing complex products, prices, and offers across many distributors. A CPQ solution forms the central basis for this - regardless of the number and structure of dealers.
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All product data, rules, dependencies, and prices are maintained centrally in the CPQ system and are valid throughout the entire dealer network.
This means:
At the same time, individual adaptations remain possible.
A CPQ system enables structured and scalable distributor management. It addresses precisely the challenges that arise from complexity in large dealer networks. Product logic, prices, and offers are controlled centrally without restricting individual dealer requirements.
Product logic
Product logic is always defined centrally - even if distributors only have access to a defined, limited product range.
Pricing & discount logic
Prices, margins, and discount scales can be defined individually for each distributor. Supplemented by discount limits, approval processes, and regional or contractual rules.
Bidding process
Distributors can process and create inquiries and quotes independently with their own terms and conditions - all in their own corporate design. In addition, the configurator supports lead generation.
With white label configurators, each distributor receives their own configurator with individual branding and its own interface. Product, price, and offer logic are controlled centrally and maintained only once - this ensures that all configurators remain consistent, without the need for multiple systems or duplicate maintenance.
The CPQ system creates complete transparency regarding configurations and quotes across the entire dealer network. Manufacturers gain central insights across all distributors, while distributors can analyze their own configurations and quote data independently - without any additional manual effort.
With clearly defined roles and approvals, you as the manufacturer can precisely control which actions distributors are allowed to perform.
This allows you as the manufacturer to retain full control—while distributors retain maximum flexibility.
A manufacturer defines different product ranges for each country, for example based on standards, approvals, or market strategies.
Distributors only see and configure the products approved for their country, while the underlying product logic remains centralized and consistent. This ensures that only permissible and market-compliant configurations are offered - without separate systems or duplicate data maintenance.
An anonymous user configures a product and then selects a dealer in their vicinity using a location-based dealer search. The request is sent directly to the selected dealer.
The configuration is clearly assigned and can be processed immediately by the dealer in the system. Additional functions are available for this purpose in the dealer view, including detailed parts lists, price calculations, technical drawings, and the generation of quotation and product documents.
Prices, margins, and discount limits are controlled on a country-specific or contractual basis. Distributors have access to the prices and conditions applicable to their region and can only create offers within defined limits.
Approval processes are triggered automatically as soon as discounts or special conditions exceed the permitted limits - with full transparency for the manufacturer.
Adistributors - centrally controlled and efficiently implemented. CPQ system automates configuration and quotation creation across all
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