The configurator for luxury handmade porcelain

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The Königliche Porzellan-Manufaktur Berlin, or KPM for short, is today one of the oldest manufactories in Europe. The company stands for timeless aesthetics and the highest porcelain quality. The style-defining porcelain between tradition and modernity, is created since 1763 in unique craftsmanship in the Berlin manufactory.

Shopify Logo in black.

The configurator was combined with the SHOPIFY store system.


Realistic 3D representation of porcelain

KPM stands for the highest quality and is the epitome of luxury. For an appropriate presentation on the web, the following challenges arise:

  • How can luxury products be presented in a high-quality manner?
  • How can product personalization be implemented in the best possible way?
  • How can the ordering process be handled easily?
KPM mug in 3D.
The solution

Deceptively real products

The products of KPM Berlin captivate with their timeless design. The feeling of holding a KPM porcelain in one's hands had to be transferred to the web store. The interactive 3D visualization resulted in an extremely high-quality product presentation and the creation of a unique shopping experience. In addition, unique items can be ordered through the personalization options.

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Luxury within reach

3D visualization in real time

KPM's handmade porcelain products are deceptively real and are staged using 3D visualization. Customers can make changes to the product in real time, rotating, zooming and viewing it from all sides.


With the configurator, the personalization options can now also be offered perfectly online. Until now, this was only possible in stores.

Cross- and Up-Selling

The configurator increases the cross- and up-selling potential enormously. This is ensured on the one hand by the extensive perrsonalization options, but also by suitable accessories that are displayed on the product.

For us, the configurator is the perfect sales & marketing support. It helps us to present the complexity of custom porcelain painting in a simple and appealing way on the web.
Charleen Albrecht ,
Head of Digital Experience , KPM Berlin

The configurator in action

It's worth taking a look at the video. The great user-friendliness, impressive performance and first-class visualization skilfully showcase the luxury porcelain.

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