Lead Management

No more leads will be lost. Configurator inquiries are automatically entered into the system in a structured format - complete with a bill of materials, customer context, and customer pricing. They are ready for qualification, assignment, and further processing.

Request now
LEAD MANAGEMENT

Challenge

  • Lost leads – Inquiries get buried in email inboxes, Excel spreadsheets, and sticky notes
  • Unclear responsibilities – No clear assignment of who handles which inquiry
  • Manual handoffs – Inquiries must be re-entered to create quotes
  • Lack of context – What solution does my customer need?
Illustration of common lead process issues, including unclear responsibilities, manual handoffs, and lack of context.
Generate inquiries

Every configurator inquiry is recorded as a lead in the system

The customer clicks “Submit Request” - and you immediately have all the details in the system: product, quantity, options, and contact information. No more guesswork, no more follow-up emails. Your sales team can see at a glance what the inquiry is about and follow up right away.

Laptop showing a lead management dashboard with lead overview.
Transparency

Who set it up? Complete transparency regarding the lead

When an inquiry comes in, the first question is always the same: Who is this? With lead management, you can immediately see who you’re dealing with - name, company, position, contact information. No inquiry remains anonymous, and no lead goes untracked.

Laptop showing a 3D configurator for an EV charging station.
63 %
higher lead conversion
0
missed inquiries
77 %
faster to the initial offer
Bill of Materials

Inquiries broken down by bill of materials

A complete bill of materials is automatically generated for each configuration: all selected components, quantities, variants, and properties at a glance.

Technically accurate and traceable - your sales team has everything they need to process orders immediately, without having to consult the engineering or product management teams.

Product configurator with 3D model and bill of materials on a laptop.
One-click workflow

The lead becomes a quote - with just one click

As soon as a lead is qualified, it moves directly into quote management – without having to re-enter data or worry about copy-paste errors. The entire configuration, bill of materials, and cost estimate are automatically transferred. Your sales team can create an error-free quote in minutes. From lead to quote in under a minute.

Laptop showing a 3D configurator for modular container solutions.

In addition

So that leads end up with the right people - with the right information and prices.

Assign leads in a targeted manner

Every request is assigned to the appropriate staff member with a single click - including its status, progress, and deadline.

Filters, Roles, and Permissions

Sales, Engineering, and Resellers  – each team sees exactly the leads and data that are relevant to their work.

Detect customer prices

If the configurator knows who is making the inquiry, it automatically displays the appropriate customer prices, including discounts. For anonymous inquiries, the standard price list applies.

Frequently Asked Questions

What is the difference between lead management and quote management?

Lead management and quote management are two closely interlinked components of the sales process that build on one another.

Lead management focuses on acquiring, qualifying, and nurturing prospects. In the context of CPQ (Configure, Price, Quote), this process begins when the customer configures a product or solution (“Configure”) and then calculates a price (“Price”). Submitting a request creates a lead, which is recorded in the system and processed further.

Quote management (“Quote”) builds on this. The lead and the associated request can be converted into a concrete quote with just one click. From this point on, quote management begins: The focus is now on creating and managing quotes

To quote management

What is the difference between lead management and contact management?

Lead management and contact management are two closely related components of the sales process and serve different purposes in the CPQ (Configure, Price, Quote) context.

Lead management begins as soon as a prospect creates a configuration (“Configure”), calculates a price (“Price”), and then submits an inquiry. This creates a lead, which is recorded, qualified, and processed further in the system.

Building on this, contact management takes over and serves to centrally manage contacts, company data, configuration data, and communication histories. This ensures that all relevant information about a contact is available in a centralized location.

To contact management

The 3 components of a CPQ solution

CONFIGURATOR

Capture product logic, display feasible variants, and visualize them in 3D.

CONFIGURATOR DETAILS
PRICING MANAGEMENT

Discover complex price and discount structures with real-time pricing.

ABOUT PRICE MANAGEMENT
QUOTE MANAGEMENT

Error-free quotes in minutes instead of days - for greater sales efficiency.

ABOUT QUOTE MANAGEMENT

Ready to get started with lead management?

Let’s sit down together for a no-obligation discussion about how Combeenation can help you manage your leads – from the initial inquiry to the signed contract.

REQUEST NOW