Background knowledge

Mass customization: Individualization by configurator

Customization is a trending topic. But what is it about the approach that everything gets better with increa-sing individualization? For companies, for consumers, for the environment? Which industries use configura-tors to offer their products in a way that can be customized? And what does the market for customizable products look like in Germany? We have created a brief overview of this!

Mass customization: Individualization by configurator
Mass customization: Individualization by configurator

If we look at the sectors in Germany that use 3D configurators in sales, the "Home & Garden" sector leads the way:

Mass customization: Individualization by configurator

Conclusion

In the course of Industry 4.0, the trend is clearly moving in the direction of mass customization and lot size 1. Product configurators are a useful tool here and offer both customers and manufacturers countless advan-tages.  Today's and tomorrow's customers demand customizable products, which they can design simply and easily. Manufacturers, on the other hand, benefit from the use of a configurator by reducing the need for consultation and making the sales process more efficient.

 

 

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