Knowledge Bits: What is a Product Configurator?
Product configurators are software applications for designing products that are precisely tailored to the individual needs of customers.
And what exactly should a configurator be able to do?
Why are there so many different names for one and the same tool?
Although the word “configurator” is more and more widespread for this tool there are a number of other expressions, like Mitch Tseng and Frank Piller, two leading academic experts pointed out in their book “The Customer Centric Enterprise-Advances in Mass Customization and Personalization” when looking at the core role and function of configurators: “Known as configurators, choice boards, design systems, toolkits, or co-design platforms, these systems are responsible for guiding the user through the configuration process. Different variations are represented, visualized, assessed and priced which starts a learning-by-doing process for the user. While the term “configurator” or “configuration system” is quoted rather often in literature, it is used for the most part in a technical sense addressing a software tool. The success of such an interaction system is, however, by no means not only defined by its technological capabilities, but also by its integration in the whole sale environment, its ability to allow for learning by doing, to provide experience and process satisfaction, and its integration into the brand concept.” Exactly this overall flexibility and integration possibilities drive the success of Combeenation in the market.
I need a configurator. Now what?
Tell us what you are planning, we will implement it together with you.