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09 November 2020
USP Emotional Value: How Customized Products affect our Emotions
Product configurators are excellent tools for establishing a lasting connection with customers on an emotional level.

13 October 2020
We Are Mass Customization Innovator of the Year 2020!
Many thanks to the global mass customization community and to the outstanding researchers who are all working together to advance the development of product configurators, the enabling technologies and related fields such as marketing and customer experience.

04 October 2020
Stick to these 5 Recommendations to Create a Configurator your Customers will Love
What do you have to consider when implementing configurator projects? We have analyzed recurring challenges and requirements. There are 5 decisive, cross-industry success factors!

04 August 2020
The Paradox of Choice: Neither Too Much Nor Too Little
How our happiness depends on success or failure of reaching our goal, the concept behind an interesting paradox and why it's especially relevant for product configurator projects and mass customization.
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